Licensing Expo was a Success!

May 30th, 2018 | No Comments »

For 38 years, Licensing Expo has connected the world’s most influential product, entertainment, character, fashion, and corporate brand owners with manufacturers, licensees and retailers. This is a meeting place for the global licensing industry, whether you are looking to spot trends, build strategic partnerships or secure licensing agreements. Millions of products across the world started life as a conversation at Licensing Expo. Inventor Process, Inc. was there!

What is Licensing? Licensing is the process of leasing a legally protected innovation/idea/product. Many major companies consider licensing a significant marketing tool.

Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to the smallest of small business. Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, however the business reaches deeply into new product introduction.

Licensing can extend a corporate brand into new categories, areas of a store, or into new stores overall.

In a well-run licensing program, the inventor reaps the benefit by collecting royalties on their invention without ever making a major investment in manufacturing, marketing and distribution.

How Does Invention Licensing Work?

  1. A patented or patent pending idea must be marketed to potential licensing companies.
  2. Interested companies express a desire to license the invention.
  3. A Licensing Agreement is negotiated and finalized.
  4. The company makes and sales the product, and pays the inventor a royalty for each unit.

Inventor Process can provide the invention assistance necessary to have you presenting your concept to the world’s leading manufacturers and retailers in a protected, credible manner; with the goal being a licensing agreement. Our exclusive Direct Submission Program™ is a specific, easy-to-follow plan that can benefit inventors by focusing on patenting, marketing and royalty negotiations. When companies respond to your invention our highly-skilled professionals will then be ready to negotiate the most lucrative licensing agreement possible. We can help you succeed!

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