Tip 9 – “There’s only one chance at a first impression.”
Blog By Inventor Process Staff
“If you can’t explain the idea of your restaurant in 90 seconds you shouldn’t open it.”
– Joe Bastianich, famous restaurateur and TV personality.
While opening a new restaurant and inventing are significantly different the concept behind the statement is still very relevant. If you were explaining your invention, could you do so thoroughly and excitingly in a very short amount of time? Your presentation materials should immediately identify what your invention is, its purpose, its potential and what you’re seeking.
Research indicates a first impression is generated in 7 seconds or less. The point being, when seeking a licensing agreement the presentation of your product is as important as the product itself. Manufacturers, large retailers and other potential licensing companies are busy so your presentation materials have to immediately cut through the “noise of the day.”
With all marketing and promotional materials unique, high-quality design and print work are critical. However, the emphasis of that design should focus on the invention, and not the great artistic ability of the artist. This means the invention should be the star. What it is and what you want from the viewer should be immediately evident.
Ensure not only to use high-quality imaging but also identify your inventions features and benefits. It’s important to emphasize the product’s potential as potential licensees will make a substantial investment in your invention, so highlight what’s in it for them.
The goal of your presentation is to get the potential licensing company to take action, you want something from them. The presentation must be memorable and include a very clear Call to Action. “Licensing Opportunity! Contact us Now!”
When developing your presentation, regardless if it’s going to be face to face or through direct mail, keep it concise while thorough enough to clearly demonstrate what the invention is, what’s in it for the licensee and what you want from them.
We hope you enjoyed Tip #9. Please consider sharing this information as it may benefit an inventor you know. If you have questions please don’t hesitate to contact us. Helping Inventors is all we do!
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From everyone at Inventor Process, Inc. to all of you and your families, Happy New Year!
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