Tip 7 – Wow!
Blog By Edward Ayres
Any new product has to have the ability to appeal to consumers. It must have the ability to generate a desire or fill a need. It’s the snap, crackle, pop of a new product! When considering pursuing your idea, an important aspect to consider is your invention’s potential marketability.
Marketability simply means is your invention readily saleable.
For an example, let’s say you have a new pet product. If you’re using your product and your buddy, who is also a pet lover, sees it, and doesn’t ask what it is? Where you got it? Where he can get one? How much it costs? Or doesn’t say anything to the effect of “That’s exactly what I want!” Then you know you don’t have much! Your product must have the ability to turn the head of the consumer.
Another way to assess marketability, is to consider if your invention fills a need. For instance, millions of households have to scrub and scour pots and pans after dinner. While scrub brushes and pads have been around for decades this is still an arduous task. If you have an invention that makes this task faster and easier then your product is filling a need. Filling a need is important, as is wow factor, so preferably your product fills a need and does so in a unique way.
A final point of thought, is filling a “Want” might just be as, if not more, powerful than filling a need. More than one marketer has said, “People will go without what they need to buy the things they want.” To put it simply, does your new invention have “Wow Factor?” Will it inspire people to pick up the phone and order or drive to the mall to buy it?
When inventing, with the goal being to patent your product and make money from it, keep your invention’s marketability in mind. People have to want it if you want to make money from it.
We hope you enjoyed Tip #7. We’d like to hear your feedback on this post and other topics, and please consider sharing this information as it may benefit an inventor you know.
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