The World’s Biggest Event in Licensing is in Las Vegas!
For 36 years, Licensing Expo has connected the world’s most influential product, entertainment, character, fashion, and corporate brand owners with manufacturers, licensees and retailers. This is a meeting place for the global licensing industry, whether you are looking to spot trends, build strategic partnerships or secure licensing agreements. Millions of products across the world started life as a conversation at Licensing Expo. Inventor Process, Inc. will be there!
Licensing Expo continues to attract people who are the licensing decision-makers within their organization with 91% of attendees holding that key role.
More than 70% of the 2015 floor space was re-booked for 2016 at the show, which is testament to the success of the three-day event. Licensing Expo 2016 takes place June 21 – 23, 2016 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
What is Licensing?
Licensing is the process of leasing a legally protected innovation/idea/product. Many major companies consider licensing a significant marketing tool.
Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to the smallest of small business. Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, however the business reaches deeply into new product introduction.
Licensing can extend a corporate brand into new categories, areas of a store, or into new stores overall.
In a well-run licensing program, the inventor reaps the benefit by collecting royalties on their invention without ever making a major investment in manufacturing, marketing and distribution.
How Does Invention Licensing Work?
- A patented or patent pending idea must be marketed to potential licensing companies.
- Interested companies express a desire to license the invention.
- A Licensing Agreement is negotiated and finalized.
- The company makes and sales the product, and pays the inventor a royalty for each unit.
