Attention: Joseph W. Giddens is currently looking
for a qualified company to manufacture and distribute the "Ultimate Backpack" under a licensing agreement.

Please find below Pertinent Marketing Facts pertaining to the "Ultimate Backpack."


The Ultimate Backpack can appeal to a large and growing number of consumers

  • Participation in outdoor sports that utilize backpacks is surging and our product can join this profitable product category. Hiking grew 6.1 percent in one year to reach 28.3 million active participants, overnight camping grew 3.5 percent to 55.3 million, and backpacking alone grew a whopping 14.4 percent to 17.3 million active participants – and in only one year.
  • These millions of Americans are definitely active in these particular recreations. Two-thirds of these groups are consistently active in their sports, and over 2.6 million backpackers alone enjoy their favorite pastime at least once a week.
  • The Ultimate Backpack has opportunity to appeal to these millions of very active backpackers and other relevant outdoor persons who continue to grow in number.
  • The Ultimate Backpack will also appeal to a large demographic of school age and college age consumers offering them conveniences they want and need.

A Preliminary Marketing Report is Available upon Request.